The International Hellenic University presents SunCoChem at the ICCMI 2024 Conference
SunCoChem partners from the International Hellenic University (IHU) attended the 12th International Conference on Contemporary Marketing Issues (ICCMI2024), which took place from 10 – 12 July in Crete (Greece).
Antonia Delistavrou, associate professor at IHU, participated in the session titled “Green Entrepreneurship and Governance” and presented the paper “Extending the Theory of Planned Behaviour with Personal Norms: Germans’ and Greeks’ intentions to prefer CPGs with recycled CO2”. The presentation highlighted SunCoChem as a responsible environmentally friendly research project and introduced part of the European consumers’ research results.
The paper was co-authored by Irene Tilikidou and Ioulia Partsali who are members of the IHU research team and the Department of Organizations Management, Marketing and Tourism.
The International Conference on Contemporary Marketing Issues (ICCMI) serves as an international platform for presenting research about marketing, exchanging ideas about it and thus, contributing to the dissemination of knowledge in the field for the benefit of both the academia and business.
