Presentation of SunCoChem’s research on cosmetics and detergents containing recycled CO2 at the 17th Euromed Academy of Business Conference
SunCoChem’s research on consumers’ intentions to buy innovative cosmetics and detergents containing chemical ingredients made from recycled CO2 was presented at the 17th Annual Euromed Academy of Business (ΕΜΑΒ) Conference, that took place in Pisa, Italy, on September 11th-13th, 2024.
Project partners Antonia Delistavrou and Irene Tilikidou, from the Department of Organisations Management, Marketing and Tourism, at the International Hellenic University, presented the study titled “Europeans’ Intentions to Buy Cosmetics and Detergents Containing Recycled CO2: An Expanded TPB Approach” on a session on understanding attributes of consumers’ behaviour in the contemporary global environment.
The conference, organized by EuroMed Research Business Institute (EMRBI), focused this year on Global Business Transformation in a Turbulent Era. The event explored the rapid market environmental changes from different perspectives and provided an updated overview of the emerging business practices.
