Presentation of SunCoChem and its social impact in the ICCMI 2022 Conference
The SunCoChem project was disseminated in the International Conference on Contemporary Marketing Issues (ICCMI 2022), which ran from 8th-10th July in Naxos (Greece).
The presentation was made by partners of the International Hellenic University Antonia Delistavrou, Irene Tilikidou and Eugenia Papaioannou, who gave an overview of the project and presented part of the social impact assessment results.
In addition, Antonia Delistavrou gave an oral speech entitled “Green chemical ingredients in personal and home care products”, as part of Session 4.B “Social, Environmental and Societal Marketing”. The presentation included the results of the qualitative research on experts in the CPGs’ industry about their attitudes and adoption willingness of green oxo-products made by recycled CO2.
The International Conference on Contemporary Marketing Issues (ICCMI) serves as an international platform for presenting research about marketing, exchanging ideas about it and thus, contributing to the dissemination of knowledge in the field for the benefit of both the academia and business.
Within SunCoChem, the International Hellenic University is designing and implementing marketing research on Industry experts about their perceptions concerning the new production processes and the new attributes of oxo-products derived from recycled CO2, as well as consumers’ intentions to buy them.